- Actually Legit Instagram Trainers to Follow for Serious Fitness Education
- 33 Best Fitness Instagram Accounts To Follow For Motivation
- 10 Body-Positive Instagrammers To Follow In 2018 For More Self-Love & Less BS
- Top 10 Fitness Influencers To Enhance Your Marketing Campaign – GRIN – Influencer Marketing Software
- 1. Michelle Lewin
- 2. Jennifer Selter
- 3. Kayla Itsines
- 4. Lauren Drain
- 5. Simeon Panda
- 6. Massy Arias
- 7. Emily Skye
- 8. Rachel Brathen
- 9. Alexa Jean
- 10. Joe Wicks
Actually Legit Instagram Trainers to Follow for Serious Fitness Education
Follow these trainers to keep your 2019 fitness goals in sight (and to filter out all the BS).
This beauty is far from just a trainer on The Biggest Loser. She's a health and fitness expert in all respects, with NASM, Dynamax Master Trainer, and CrossFit Level 1 certifications under her belt, as well as a book:
Diet Right for Your Personality Type
. Scroll her Instagram feed for workout inspo, ideas, and her latest projects—then load up on her advice in our 40-Day Crush-Your-Goals Challenge to get just a taste of what makes this lady so special.
Instagram @katiecrewe / @taz_k_photographer
Looking for some strong and inspiring ladies to add to your feed? Look no further than Katie Crewe (a certified strength and conditioning specialist, nutritional practitioner, and health coach), who stocks her Instagram feed with impressive fitness feats, #realtalk lessons in body positivity, workout ideas for every taste, and super-important form tips—even correcting some of the other mistakes you might see on IG. (Case in point: Watch her demo proper glute engagement during these common exercises.)
Ben's no-nonsense training vibe is to work hard and smart—no excuses. He cut his teeth working at one of the most well-respected gyms in the business—Mike Boyle Strength & Conditioning in Boston.
Now, he has clients (celebs Kate Upton, Chelsea Handler, and Jessica Biel) pushing heavy weights and running up and down the streets of LA (literally) pushing weighted sleds it's NBD.
His feed is full of casual workout vids of his clientele (“Bruno's Bitches”) and himself crushing some classic strength work, as well as doing some new moves you probably haven't seen before, which is refreshing.
@garyjac / Instagram @kirastokesfit
There's a reason trainer Kira Stokes' website reads, “20 years. 11 certifications. 0 bullsh*t.” This woman means business when it comes to fitness.
She holds personal training and performance-enhancement specialist certifications from the National Academy of Sports Medicine, as well as specialized certifications in Schwinn Cycle, pre- and postnatal fitness, TRX, SBT-Suspended Body Weight Training, ViPR, and Kettlebell Concepts.
She trains her clients—including Candace Cameron Bure—using The Stoked Method, her namesake training style rooted in science. (Want a taste? Try the 30-day arms challenge or 30-day plank challenge that Stokes created just forus.)
Anna Victoria doesn't just serve up fitness motivation and ideas (per her FitBody Guides or new Body Love app)—but she serves up a lot of real talk too. For example, in this Instagram post, she explains exactly why she's not afraid of looking “manly” from lifting weights.
@imagine.capture / Instagram @docjenfit
Jen Esquer, a self-proclaimed “avid mover,” has been active since she was a kid, participating in gymnastics, track and field, and dance. She turned her love of movement into a career, becoming a doctor of physical therapy as well as a Pilates instructor and yogi based in Los Angeles.
Her specialty, though, is mobility: She created an entire program called The Mobility Method, hosts free mobility challenges online, and serves up functional movement tips daily on her Instagram feed.
You can rest assured knowing that anything you get off her IG is backed with serious knowledge of the human body and how it works.
Nike / Andy Boyle / Instagram @ochosystem
Following Joe Holder (a Nike trainer and run coach and fitness nutrition specialist) will not only give you a peep into how Victoria's Secret models and fit-lebrities Hannah Bronfman train, but will also give you a dose of exercise science education and a kickass reading list too.
Holder is a perfect example of the phrase “never not learning.” His expertise goes far beyond “trainer.
” The former college football player has coined his own holistic health theory, The Ocho System, and taps into both nutrition and exercise to train his clients for performance and functional movement—not just six-pack abs.
@simonneedhamphotography / Instagram @kaisafit
You've ly seen this superfit lady going viral on the internet—and for good reason. Not only can Kaisa Keranen come up with the most insane Tabata workouts ever, but she can find ways to work out anywhere, anytime. (Just watch this toilet paper workout she created.
) And there's brainpower behind her gym acrobatics. The former track and field athlete has a master's degree in sports performance and injury prevention as well as a performance enhancement specialist certification from the National Academy of Sports Medicine.
Put simply, Harley Pasternak knows all the things. He has a master of science in exercise physiology and nutritional sciences from the University of Toronto and an honors degree in kinesiology from the University of Western Ontario.
Plus, he's certified by the American College of Sports Medicine and the Canadian Society of Exercise Physiology, and he served as an exercise and nutrition scientist for Canada's Department of National Defense.
It that's not enough to wow you, know this: He's also trained celebs Ariana Grande, Lady Gaga, Rihanna, Halle Berry, Katy Perry, Kim Kardashian, Amy Schumer, and Alicia Keys.
Follow him on IG to see his healthy meals and his training with celeb clients, and to get a peek of his personal life—including the adorable ways he stays fit with his kids. (This Lady Gaga post may be the MVP.) Get a feel for his philosophy by reading about why he says exercise is the least
important part of weight loss and what happened when one editor tried his Body Reset Diet.
A former Australian pole vaulter, Amanda Bisk turned to fitness and nutrition when she was diagnosed with chronic fatigue.
Now she has degrees in sports science and exercise rehabilitation as well as coaching certifications in CrossFit, yoga, and pole vaulting.
Her Instagram feed is full of too-pretty-to-be-real-life yoga landscape shots as well as yoga flow videos, gym exercise ideas, and shots of her two pups (who have their own account, naturally, @westcoast_weenies).
Don't let his nickname, the “Glute Guy,” fool you. Bret Contreras is serious about fitness. (Just peep his Ph.D. in sports science and a strength and conditioning certification from the National Strength & Conditioning Association.) His feed is full of strength training inspo and creative techniques for building muscle all over (and, yes, especially in those glutes).
As a doctor of physical therapy, certified strength and conditioning coach, fitness nutrition specialist, and certified personal trainer, Laura Miranda has almost every inch of fitness knowledge covered.
She's dedicated to helping women get fit, strong, and healthy—and her Instagram feed is the perfect example. She posts moves and routines that prove you can “do fitness” everywhere—not just in a gym.
Alex Silver-Fagan started her fitness career fresh undergrad at New York University.
She's accumulated personal training, functional strength, nutrition, kettlebell, flexibility, and yoga certifications, and doesn't just “work out,” but “trains to live.
” Scroll through her feed for inspiration for everything from acro yoga to CrossFit, and be sure to watch her Instagram stories for a peek into her daily gym routine and moves to try on your own. (Or try the 30-day squat challenge she designed.)
Jeanette Jenkins goes by The Hollywood Trainer, and she's earned the title; the fitness rock star has worked with Pink, Alicia Keys, and Amber Rose, among other A-listers.
(Remember that awesome aerial performance Pink did at the 2017 AMAs? Here's a killer core workout from Jenkins inspired by Pink's training.) But her star-studded client list isn't the only reason she's a top trainer.
With a degree in human kinetics from the University of Ottawa and 18 other international certifications covering nutrition and training styles, Jenkins has the education to back it all up.
Bonus: She's generous with workout tips on her Instagram. Follow Jenkins for a balanced mix of workouts, healthy recipes, and motivational quotes.
Artemis Scantalides' motto is all you need to hear to become an instant fan: “I am not afraid to lift.
” Though her fitness life began with ballet and later Kung Fu (she's a black belt, FYI), she moved on to become a certified personal trainer, pre- and postpartum trainer, StrongFirst Team Leader, Certified Kettlebell-Functional Movement Specialist (CK-FMS), spin instructor, sandbag instructor, and Precision Nutrition Level I coach. Her posts will inspire you to pick up the heavy kettlebells and to find a sweat squad who will do it with you.
33 Best Fitness Instagram Accounts To Follow For Motivation
Cultura Exclusive/Ian SpanierGetty Images
Instagram is a primo place to find drool-worthy food photos, adorable videos of dogs wearing winter coats, and pics on pics on pics of your celeb crush doing their thing. It's also a total jackpot of fitness advice, workout motivation, healthy living tips, plus all kinds of workouts (from HIIT, to cardio, to strength training, and everything in between).
In fact, there are so many awesome trainers, athletes, fitness models, and instructors on Instagram dishing out badass content.
Each offers their own unique fitness flavor—whether they're hardcore weight-lifters or zen yogis—and are dedicated to delivering useful content for their followers.
So if you're ready to upgrade your social media with an extra boost of inspiration, the only question that remains is which fitness Instagrams are worth hitting “follow.”
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1 Lauren Kanski
Whether you're in the market for proper Turkish Get-Up technique, or a functional workout you can do at the gym, stat—Lauren's Instagram has you covered. She's a certified personal trainer at Performix House and a nutrition coach. (She's also on the workout app Ladder, in case you want one-on-one personal training from afar.)
2 Training With T
In addition to demo-ing badass workouts on her feed, Tatiana Lampa focuses on corrective exercise—which is designed to help you stay pain- and injury-free, while building functional strength. Her feed also features some cute fitness modeling shots, and pics from her daily life.
3 Judine St. Gerard
As a Tone House trainer, Judine is a total beast in the gym—and you'll definitely soak up some workout motivation by scrolling through her feed. She regularly demos impressive strength training moves, but also breaks them down so you can try them at your own gym.
4 Kayla Itsines
The iconic founder of BBG is definitely worth a follow. Kayla just launched new programs on her Sweat App: BBG Beginner and Post-Pregnancy, designed to help new mamas get back into their fitness routine.
She demos samples of these workouts on her feed, in addition to classic BBG routines.
Kayla also regularly shares before/after photos of fans who have followed her BBG programming, with impressive results to show for it.
(Check out this full pregnancy workout from Kayla.)
5 The Healthy Hustle
Add a little dose of sunshine to your feed with Emily Fayette's “The Healthy Hustle” page. While she doesn't post a ton of strict workout content, Emily offers ample fitness motivation and a peek into her life as a competitive runner and trainer at Flywheel and NeoU Fitness.
(Try Emily's lower abs workout for Women's Health.)
6 Charlee Atkins
If you’re looking for workouts you can do anywhere, quick moves to squeeze in at any time, or mobility exercises to help you recover, this trainer and SoulCycle instructor has your back (and butt and arms and abs!).
(Catch Charlee in our 30-Day Fitness Challenge videos.)
7 Alex Silver-Fagan
Along with posting killer kettlebell workouts and photos of beautiful yoga poses around the world, Alex writes thoughtful captions about mental health and balance. She often reveals her relatable struggles about her relationship with food and her body, a great reminder that you’re not alone in the ups and downs of fitness—or life.
8 Bespoke Treatments
Learn to move better—and avoid injuries—by following this physical therapy Instagram. You’ll see strength moves for runners, foam rolling techniques, muscle activation drills, and so much more. Two physical therapists and trainers who work there deserve a follow, too: @cameron_yuen and @dangiordanodpt.
9 Morit Summers
Almost every one of Morit’s posts features a full-on workout, complete with videos, reps, sets. Between those workout posts, she shares her personal journey with fitness, too.
10 Anna Kaiser
It’s hard to find a trainer with more energy than Anna! Her smile is contagious, as is her fierce, cheerful attitude. Follow her for eating and exercise tips—and all-around good vibes.
11 Achieve Fitness
The fit duo, Lauren and Jason Pak run this form-focused fitness Instagram. Don’t know how to nail a deadlift? Feeling squats in your lower back? They’ll teach you how to do it all properly, so you can see results—not injuries.
12 Hannah Davis
Whether it’s a sandbag circuit or a cardio conditioning, Hannah offers tons of mini workouts.
She’ll also pose questions to her followers (about their fave workouts, their biggest struggle with fitness, etc), then provides tons of helpful insight and healthy lifestyle tips in return.
“Focus on the process rather than on your end goal. You’ll be happier and more present each day,” she wrote in one post.
(Check out her awesome advice on how to build muscle.)
13 Holly Rilinger
You’ll find tons of workout advice and fitspo on Holly’s page, including quick routines and exercise suggestions. She also dishes real talk, when she described her near-death experience by assault bike and what she learned in 2018.
14 Idalis Velazquez
“Strength over the scale.” That’s how Idalis approaches fitness, and it comes across in the workouts she shares with followers. You’ll get a mix of routines from Idalis on her feed: cardio, circuit workouts, bodyweight strength training, HIIT, and more.
15 Roz the Diva
A little humor, a lot of lifting, and some pole exercises are on the line-up if you follow this trainer. Her posts will definitely make you smile, and maybe even inspire you to take a pole dancing class (not an easy feat!).
16 Jess Movold
I challenge you to go to Jess’ IG, view her posts, and not feel inspired to run a few miles. Girl knows how to crush races and promote her clients’ progress—and you'll immediately want to follow her footsteps.
17 Jeannette Jenkins
Partner workouts, badass moves, smoothie recipes, boosts of confidence—you’ll get it all from the Hollywood Trainer. Follow along and you’ll instantly feel inspired to try her fun, creative moves.
18 Kaisa Keranan
This strong woman’s moves are INSANE! She shows off tons of awesome workouts that mix up equipment (think bodyweight, barbells, resistance bands, chairs, even toilet paper!) and makes each exercise look easy with a smile on her face.
I know what you’re thinking: another shout out to CrossFit? But hear me out, because this page is extra inspiring! It’s not all about the WODs or heavy lifts (though you’ll see those too); the posts focus more on sharing members’ successes. And you’ll spot a mix of ages, sizes, and races nailing their goals.
20 Joe Holder
Joe, who trains models Naomi Campbell, gives lots of technical training advice in his Instagram Stories. He’ll show you better ways to train your core, how to reach your full athletic potential, and the importance of ~smarter~ workouts. His fitness Instagram will ly inspire you to eat more plants, too.
21 Kelsey Wells
Six-pack abs and chiseled arms might draw you to her page, hoping to find out what she does to stay so ripped. Lucky for you, she reveals a lot of effective workout moves and routines, so you can do the same at home.
22 Kira Stokes
Kira is incredibly fit, and she often shows advanced exercises on her page, but her focus on form and workout motivation tips will help you mimic her movements without injury. She also does her workouts all over (at home, on vacation, in the gym), so you have plenty of material to choose from, no matter where you’re looking to train.
23 Kirsty Godso
Consider Kirsty your go-to HIIT trainer (she’s a Nike Master Trainer). She’ll show you some crazy intense combos to try at home, whether they involve your bodyweight or cardio equipment the rower, ski erg, bike—or all three.
24 Noam Tamir
Mobility exercises and strength training fill this NYC trainer’s feed. He shares the routines he does with clients, along with how he keeps himself in top shape.
25 Rebecca Kennedy
This Peloton Tread instructor often shares the workouts she created for the Peloton app. And she offers insight into the workouts she does on her own, including how she stays active on vacation. (Hint: It doesn’t include the gym but rather a lot of adventuring.)
26 Robin Arzon
Another Peloton instructor, Robin Arzon has a great fitness-focused Instagram that leads you through bike rides and treadmill runs. She offers lots of words of wisdom, too: “You woke up today. Might as well be a badass.”
27 Rachel Mariotti
Fitness requires a stable mind as much as it does a strong body. Rachel Mariotti recognizes this—and talks about it often. In addition to the solid workouts she shares, Mariotti also talks about what she does to keep her mind sharp. Good thing she has a master’s degree in psychology!
28 Sara Haley
This mom and trainer shares routines and challenges for her followers, giving extra advice for moms-to-be and post-natal mamas. She also shares the struggles (and successes) of momhood. In other words, she’s a great person to have on your feed if you’re looking to stay active pre- or post-pregnancy.
29 Shauna Harrison, PhD
This Johns Hopkins professor performs yoga poses all over, adding uplifting captions to each pic she posts. Take a look, then make sure you read for tidbits : “We get to try again. It doesn’t matter what happened last year, last month, last week or yesterday. Today we get to try again.”
30 Simone De La Rue
Owner and CEO of the workout brand, Body by Simone, this new mama has been posting lots of mom-friendly workouts lately. Even if you’re don't have a kiddo, though, you’ll find her effective moves and positive energy captivating enough to follow along.
(Check out Simone's 20-minute bodyweight workout.)
31 Anna Victoria
Anna's energy is totally infectious, and her Instagram feed is filled with a mix of workouts for just about every body part. She also shares tons of inspiring before and after photos from women who have used her Fit Body App program, along with her own transformation photos.
32 Emily Skye
Emily Skye is a badass Aussie trainer who isn't afraid to get real with her followers on Instagram. Skye created the FIT Program, and personally followed it to get stronger post-pregnancy. She's been super honest about her ups and downs during her fitness journey—and those down-to-earth posts, plus her fit tips, are totally worth a follow.
(Check out Emily Skye's fave core moves.)
33 Bree Koegel
Trainer, fitness model, and workout instructor Bree Branker has one of the cutest fitness Instagram accounts around. She shares fun energetic posts about her life as a trainer in the city—including snaps of her fitness community and videos of workouts you can do at home.
Not to mention, her adorable pup makes frequent appearances, as does hubby @cjkoegel who's also worth a follow. (In fact, Women's Health and Men's Health named them the top power couple of 2018.)
10 Body-Positive Instagrammers To Follow In 2018 For More Self-Love & Less BS
With the arrival of the new year, discussions of diet culture and unrealistic beauty standards are at an all-time high right now, and it can be easy to get down on yourself and feel overwhelmed.
While there is, admittedly, a ton of BS to trudge through on Instagram, the platform can still be an incredible tool to help boost your confidence and make you feel the goddess that you truly are.
Once your social media feed is filled to the brim with body-positive Instagram accounts, and you've unfollowed all the toxic nonsense, you'll be ready to kick off your 2018 feeling your absolute best.
Being able to love your body unconditionally is a journey that everyone is pursuing together, and it's rarely ever an easy one. So many social media accounts send the wrong message to their followers, posting snapshots of only the most picture-perfect moments, and never portraying, well, real life.
Thankfully, there are a few diamonds in the rough that will inspire you to celebrate every single part of your beautiful self, without even a single stroke of fancy re-touching.
These 10 women accept and love the sh*t themselves, and at the same time, they're down to get real AF with you when they're not feeling their best, because we all go through those moments.
Add these accounts to your Instagram feed in 2018 for all the body-positive vibes you've been looking for.
bodyposipanda on Instagram
It's practically impossible not to feel an automatic boost in your mood when you look at Megan Jayne Crabbe of @bodyposipanda, because her radiant smile and her #DONTHATETHESHAKE videos are legit contagious, in the best way possible.
In one of her most recent Instagram captions, she wrote,
When you stop making resolutions to shrink yourself smaller and smaller each year and choose to become MORE instead of less. More gentle with yourself. More fierce in your beliefs, and more unafraid of letting your voice grow. More open to healing from the things that hurt you in the past. More unapologetically you. And more accepting of HOWEVER that might look on the outside.
Best new year's resolution goals ever, amirite?
mynameisjessamyn on Instagram
Jessamyn Stanley, @mynameisjessamyn on Instagram, never fails to inspire me to get on my yoga mat every morning and love the sh*t myself.
When she was on vacation in Indonesia, she wrote an Instagram caption that was basically as real as it gets:
A word on being the only fat + black person in a bikini on a crowded beach- yes, I can see you staring. Yes, I can hear you giggling. Who knew that being fat + black doesn't make a person oblivious to the reaction of strangers? But I guess this is the risk of being fat and daring to be happy.So what's my reaction supposed to be- Crying? Hiding? Sulking? I mean, that's probably what you would do if the tables were turned. But nah, I'll pass. The sun is too bright and the waves are too perfect for me to genuinely give a frack what you do. Plus, my self-love is probably what you really don't or understand.
selfloveclubb on Instagram
Milly Smith is a body-lovin' mama that does it all, from raising mental health awareness to bashing diet culture.
In the caption of the Instagram photo above, she wrote,
F*CK OFF DIET CULTURE. It gives us the sh*tty mindset of making these kind of comments, assuming we know someone’s health from the way they look, their size, the way they’re bloody posed in a photo.The same girl in both these photos (me lol) and we would make two ENTIRELY different assumptions a pose, a posture change…You don’t know sh*t about someone’s body/health by looking at them. Someone’s health/size isn’t an indicator of their worth and lastly it’s NON of your business.
Milly, why aren't we best friends yet?
socalsummers on Instagram
Summers VonHesse inspires her followers to love the skin they're in, perfectionist standards be damned.
She kept it short and sweet, but still powerful AF, in one of her recent Insta captions:
Love. Your. Motherf*ckin. Self. You are literally NEVER going to have the perfect body or the perfect life…stop wasting life….be happy about being alive and what the fuck you got!
emilyskyefit on Instagram
Emily Skye is an Australian fitness influencer, but she's also a brand new mom who's been keeping her postpartum journey incredibly raw and candid, showing everyone that fitness doesn't always come first, even when it's your job.
In the above Instagram photo, she wrote in the caption,
My pregnancy was not how I thought it would be, I thought I’d be exercising regularly the whole way through but that did not happen as I was sick a lot of the time and had back pain that made it hard to just walk around the house. I ended up gaining over 21kg during my pregnancy in fat, fluid, baby, placenta etc.So many people told me I would “bounce right back” after giving birth a lot of other fit women do. – Well that’s definitely not the case for me! It’s only 5 days after I gave birth to Mia and I look about 6 or so months pregnant. Getting my “body back” can take a back seat for the time being… I’ll get there in a realistic time frame & I refuse to put pressure on myself to get there.
Let Skye's words remind you that your fitness journey is a marathon, not a sprint, my friends.
zinteta on Instagram
This Barcelona-based artist will have you swooning over her awe-inspiring, body-positive creations, including everything from rainbow stretch marks to watercolor period stains.
All of Cartró's captions are in Spanish, but her artwork speaks for itself, and this badass woman fill your feed with colorful self-compassion.
nolatrees on Instagram
Dana Falsetti is a writer, speaker, and yoga teacher who goes by the handle @nolatrees on Instagram.
Let me tell you, this woman is pretty much as authentic as it gets. Here's what she had to say about diet-based new year's resolutions in a recent caption:
Rolling into 2018 the same way I rolled into 2017: ignoring the influx of advertisements for “new year, new you!!” and quick-fix diets and teatox gimmicks and gym memberships for the dream body you always wanted. Instead I'm paying close attention to how I feel, making necessary changes to my discretion, and living on my terms with the knowledge that I am much more than my body or anybody's opinion of it. I honestly have too much to offer and too much important work to do to spend time worrying about catching up to society's standards that are in place to drain me of my resources (mental, financial, emotional) and keep me from shining with all the light I already am. If I were still doing that, I wouldn't be here right now.
Yes, yes, and more yes.
myfacestory on Instagram
Kali Kushner, @myfacestory on Instagram, reminds us all how many people struggle with cystic acne, and how often it's edited away on social media, leaving people to feel ashamed, anxious, and unworthy about their own skin.
In one of her many uplifting Instagram captions, Kushner wrote,
I repeat for the uberth time: your skin does not define you. Stop using it as an excuse. Stop wishing and wanting. Start doing. You control your own happiness, life is what u make itttt. If you see everything as garbage then everything will be garbagey, but if become your own lighthouse -a positive ray of energy, then you will shine so bright.
Being your own lighthouse definitely a kickass goal for 2018 to me.
darth_bador on Instagram
Emily Bador, who goes by her handle @darth_bador on Instagram, celebrates body hair, soft tummies, and mental health awareness throughout her entire social feed.
Below one of her many body-positive photos, Bador reminded us all why it's so worth it to take time to appreciate the little things in life:
woke up feeling v proud n self appreciative of everything i've achieved today from work to my mental health to simply being able to get bed every day and get dressed, im still having plentyyy of rough days but i've achieved so much in the last three years and I don't really recognise that. so here's one of my favourite photos of myself to celebrate don't ever forget to appreciate the little things you've accomplished, you've achieved so much more than you think, be proud of those things for a little today pleasei_am_morgie on Instagram
Morgan Mikenas spreads love and body-positive vibes throughout her entire feed, but especially in the caption under the above Instagram photo:
What we believe, becomes reality. When we believe we aren’t enough, we will let insecurity run our life. This is a reminder that YOU ARE ENOUGH! YOU are strong enough to face anything life throws at you! YOU are intelligent enough to conquer anything you dream of. YOU are worthy of love and respect from yourself and others.. and if people don’t accept you for who you are, FUCK EM!!There will always be one person who will always accept/ appreciate the person you are, and that person is YOU! Please treat yourself well today and always, you are worthy.
Repeat after me: Self-love is the goal for 2018, and every single year that follows.
Top 10 Fitness Influencers To Enhance Your Marketing Campaign – GRIN – Influencer Marketing Software
Influencer marketing has been a major hot topic this past year. It is a hybrid between word-of-mouth marketing and celebrity endorsements, which brings to the table the best of both worlds. Relying on testimonials and endorsements from non-celebrity social icons, it’s a form of marketing that people trust more.
30% of consumers are ly to purchase a product endorsed by a non-celebrity. This is because these non-celebrities are experts in their niches. Having worked hard to earn the people’s trust with their credible opinions.
The new MVP in the world of marketing has proven more than effective across industries. The world of fitness influencers is no stranger to its benefits. These types of influencers have become the most influential Instagram fitness models. Below are ten everyday people who’ve worked hard to establish themselves as experts in the field of health and fitness.
These guys haven’t just done right by their fitness resolutions. They strive to inspire and motivate others to do the same, leveraging Instagram to do so. They are the top fitness influencers on Instagram. You can look to them for inspiration for your fitness goals and for collaborations to help your brand.
Let’s take a look at their stories.
1. Michelle Lewin
With almost 13 million followers, Michelle Lewin is one of the most prominent Instagram fitness influencers. The 31-year-old went from being a clinic worker in Venezuela to becoming one of the biggest stars in the fitness industry. Despite her rise to fame, her down-to-earth personality makes her very approachable on social media.
Image via Instagram
Michelle became one of the top Instagram fitness models by motivating her followers through posting short videos on Instagram. She’s gone on to start her own line of supplements and a wide range of home workout equipment since becoming a fitness influencer as well.
She’s also created two apps – Fitplan and Mealplan to help others with their fitness goals. Fitplan serves as a personal trainer with guided exercise tutorials, coaching tips, and performance tracking. On the other hand, Mealplan offers healthy recipes and customized dietary plans to complement your training.
2. Jennifer Selter
Based New York, Jennifer Selter is a fitness, nutrition, and lifestyle influencer with 12 million followers on Instagram. She started her fitness journey back in high school, working as a front desk clerk at a local gym.
With a need to keep herself motivated, she started an Instagram account to foster and build a supportive community of -minded individuals, which in turn made her one of the top fitness influencers on the platform. Her claim to fame? A booty-boosting regimen that went viral. She’s turned her hobby into an empire on social media
Image via Instagram
Jennifer strives to encourage followers to be a part of her community and to engage other women in their fitness journeys. Part of her rise to becoming one of the top fitness Instagram accounts was due in part to thousands of women posting their training results using the hashtag #seltering.
3. Kayla Itsines
Kayla Itsines is the woman behind The Bikini Body Training Company. Author of the “Bikini Body Guide” ebook series, the personal trainer from Australia, is a significant fitness influencer. Her mission – to help women achieve their ideal bodies and be happier and more confident.
Kayla has established herself as one of the top Instagram fitness models by posting short exercise videos on daily. Her brand has developed an active community of 10 million women who trust her workout regimen and recipe guides. Her followers often share their before and after pics to promote the program’s effectiveness.
Image via Instagram
As a top Instagram fitness influencer, TIME magazine named her as one of the “30 Most Influential People on the Internet” back in 2016. With her amazingly flexible programs, Kayla’s following on Instagram keeps on growing.
4. Lauren Drain
A registered nurse, Lauren Drain Kagan is an adventure enthusiast, personal trainer, and a top Instagram fitness model. Back in 2013, when she decided to up her fitness game. She went from being sort of in shape to a WBFF Bodybuilding Pro.
Image via Instagram
Now, she shares her secrets with the world, offering various workout and nutrition guides.
She often talks about the blood, sweat, and tears that she put in to achieve the great shape she is in today.
Lauren makes it a point to use her status as one of the top fitness influencers to always inspire her followers with her own story of how, if you set your mind to something, nothing is impossible.
5. Simeon Panda
Simeon Panda is a name that every fitness addict has heard. The British trainer didn’t start blogging until 2013. Since then, he’s accumulated 10 million followers on social media. A regular in multiple fitness competitions, the fitness influencer has appeared on the cover of numerous fitness magazines.
Image via Instagram
Simeon uses his status as a fitness influencer to spread incredibly positive and motivational messages. Due to this, he’s inspired thousands of people with his online workout programs. Additionally, he has his fitness accessories and sportswear line. He’s earned a name for himself in the fitness industry because of his character and high standards.
No wonder, Forbes featured him as one of the top ten fitness influencers in the world. He regularly promotes his own brand via Instagram as well. Another plus point for the bodybuilding icon.
6. Massy Arias
Massiel Indhira Arias is a bilingual fitness trainer in Los Angeles who has grown to have one of the top fitness Instagram accounts.
Scroll through her page, and you’ll find it filled with short gym videos and before after snaps of her followers. The doting mother doesn’t shy away from posting photos of her adorable daughter either.
Massiel has leveraged the idea of being relatable with her followers in order to become one of the top fitness influencers.
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She’s the perfect person to follow if you’re interested in advanced full body and strength workouts. Massy loves combining different styles cardio, yoga flows, and acrobatics in her workouts.
She’s been featured by American, Latin American, and European media outlets. She encourages her followers to find ways to salute themselves after a great workout. To salute herself, she does salsa.
7. Emily Skye
Emily Skye is the perfect fitness influencer for mothers that need a little inspiration when wanting to get back into shape after pregnancy. Having recently had a baby, she serves as a role model to women who want to continue exercising while they are expecting. She stresses the importance of setting realistic goals rather than forcing yourself through a tough regimen.
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She also promotes mindfulness, stress release, and body positivity. The Australian fitness model regularly blogs about health, fitness, nutrition, beauty, and lifestyle. In addition to being an Instagram fitness influencer, she’s also a global ambassador for Reebok.
8. Rachel Brathen
Rachel Brathen, aka Yoga Girl, is a Swedish yoga teacher and a New York Times’ best-selling author. She claims she stumbled upon social influence by accident and boasts 2.1 million followers today. She realized she could leverage Instagram to preach the yoga lifestyle and sell classes from anywhere in the world, rocketing her to become one of the top fitness Instagram accounts.
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After graduating from school in Stockholm, she traveled to Costa Rica. It was there that she learned the merits of incorporating yoga into her life and hasn’t looked back. As a fitness influencer, she encourages her followers to practice yoga daily with the hashtag #yogaeverydamnday. Rachel also gives intimate insights into its philosophy.
9. Alexa Jean
Alexa Jean Brown is a fitness influencer and mother of two. Her goal is to motivate women to squeeze in workouts into their hectic lives. She often shares quick exercise videos on her Instagram page that could fit into the busiest lifestyles.
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Alexa has also designed a special fitness guide for expecting mothers. She regularly shares exercises for a partner workout too. A doting mother, she loves to incorporate her daughters in her posts. It’s her way of showing how you can have a healthy and balanced lifestyle.
10. Joe Wicks
Joe Wicks, the body coach, started out on before branching out other social media, ultimately creating a top fitness Instagram. With 5 million followers, he’s all about eating healthy and exercising regularly to get into top shape. His claim to fame was his “Lean in 15” cookbook series.
He’s known for sharing food and fitness tips on his social media. Wicks uses his status as a fitness influencer to promote his business, a 90-day program including various workout activities and numerous power recipes from protein balls to muscle salads. He’s featured in prominent publications The Daily Mail, The Times, Grazia, and Cosmopolitan.
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As a teaser, try out his overnight oats recipe. Mix a one-third cup of oats, almond milk, and Greek Yogurt each and a scoop of chocolate whey protein powder. Add bananas, berries, and nuts in the morning. You can thank him later!
When it comes to health and fitness, Instagram is a great resource for finding the motivation to get and stay fit. As a brand too, it’s the perfect platform for you to promote your offerings and improve your visibility. Numerous fitness experts and influencers leverage the tool to connect with their followers. All you need to do is identify the right influencers for your brand.
Instagram has numerous markets from fitness to cooking, and even beauty influencers. You’re sure to find what you’re looking for. With so many choices, it’s important to keep track of various fitness influencers on social media. Utilizing an influencer marketing software for quick recall and management can help your brand tremendously.
Of course, this list is not exhaustive, and there are many other credible candidates you should consider. If you have any in mind, let us know through your comments.